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Brooke Dunwell

Playing the Long Game: A Strategic Guide to Setting and Achieving Ambitious Long Term Goals

The journey to achieving your career vision is an exciting marathon, not a sprint. While it's important to have a clear vision of your long-term goals, breaking down this vision into smaller, actionable steps is equally crucial. This is where setting long-term and short-term objectives comes into play.


Ensure that your career goals are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). For instance, instead of a vague goal like "I want to work in technology," a SMART goal could be "I aim to become a data scientist specializing in machine learning within the next five years.”


Photo by Engin Akyurt


Long-Term Goals: Setting Your Sights on the Horizon


Long-term goals are your ambitious aspirations, the distant peaks you aim to conquer in your career. These goals typically span several years and encompass significant achievements you desire to reach. Long-term objectives provide a constant point of reference for your career journey. 

Understand the significance of setting ambitious, yet realistic, long-term goals that serve as the overarching framework. Long-term objectives help you define the trajectory of your career, providing a destination to strive toward.


Why are long-term goals important?


  • Provide direction: Long-term goals serve as a guiding light, offering a clear direction for your career decisions and actions.

  • Fuel motivation: Having ambitious goals inspires and motivates you to push yourself beyond your comfort zone and work towards achieving your full potential.

  • Increase resilience: When faced with challenges, remembering your long-term goals provides the necessary perspective and strength to persevere.

  • Measure progress: By setting and tracking long-term goals, you can measure your progress and celebrate your advancements along the way.


Setting ambitious long-term goals:


  • Align with your vision: Ensure your long-term goals are directly linked to your overall career vision. They should be the stepping stones that lead you to your ultimate dream.

  • Be specific: The more specific your goals, the easier it is to visualize them and develop a plan to achieve them.

  • Set realistic deadlines: Long-term goals should be challenging but achievable. Setting unrealistic deadlines can lead to frustration and discouragement.

  • Break down into smaller goals: Divide your long-term goals into smaller, more manageable milestones. This makes the journey more tangible and provides a sense of accomplishment as you progress.


Examples of a Long-Term Goals:


  • Long-Term Goal: Become a Chief Financial Officer (CFO)

    • Timeline: 10 years 

    • Vision: To lead and manage the financial operations of a successful and growing organization in the healthcare industry  leveraging my expertise in financial analysis, strategic planning, and risk management to contribute to sustainable growth and shareholder value.  

  • Long-Term Goal: Become a Vice President of Sales

    • Timeline: 5 years

    • Vision: To lead and inspire high-performing sales teams, driving revenue growth and exceeding business targets while building strong client relationships and fostering a positive and collaborative sales culture.

The secret to reaching your long-term goals lies not in a single, heroic leap, but in a series of deliberate, well-placed steps. The small steps are the building blocks of your journey, which are considered short term goals.  


By setting both ambitious long-term goals, you create a powerful roadmap for success. This comprehensive approach provides direction, motivation, and a framework for navigating your career journey. Remember, achieving your long-term vision is a continuous process, requiring dedication, perseverance, and the ability to adapt and learn along the way. With a clear vision, ambitious goals, and a plan to achieve them, you can navigate the path towards a fulfilling and successful career.


By setting both ambitious long-term goals and achievable short-term objectives, you create a powerful roadmap for success. This comprehensive approach provides direction, motivation, and a framework for navigating your career journey. Remember, achieving your long-term vision is a continuous process, requiring dedication, perseverance, and the ability to adapt and learn along the way. With a clear vision, ambitious goals, and a plan to achieve them, you can navigate the path towards a fulfilling and successful career.


Self-reflection and goal clarification are not one-time events; they are continuous practices that fuel a fulfilling career path. By regularly revisiting your values, passions, and strengths, refining your long-term vision, and setting SMART goals, you empower yourself to navigate the ever-changing world of work with purpose, clarity, and a sense of direction. The compass within is your most valuable tool; use it wisely and embark on a journey towards a career that truly resonates with your authentic self.




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